A qualified lead or meeting is defined by the Ideal Customer Profile (ICP) agreed upon in your specific campaign agreement (SOW). This typically includes specific criteria such as target industry, company size, geographic location, and job title of the decision-maker who has agreed to meet or discuss your services.

We use industry-standard technical setups—such as secondary domains, SPF/DKIM/DMARC authentication, and gradual email inbox warming—to protect deliverability. However, because email service providers continuously update their filtering algorithms, we cannot guarantee external mailbox actions and recommend using dedicated secondary domains rather than your primary corporate domain.

Service agreements and cancellations are governed by the specific terms set out in your individual Statement of Work (SOW) or monthly service package. Cancellation terms, required notice periods, and deliverables are detailed in that document prior to campaign launch.

You retain full ownership of all prospect lists, booked meetings, and campaign copy generated specifically for your business under your active contract. Our proprietary outreach systems, internal automation tools, and website materials remain the intellectual property of Leads Reaches.